1. Introduction

Welcome to Chase Property. We respect your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit our website (https://stokeontrentaccommodation.co.uk/), make enquiries, book accommodation or otherwise interact with us.

By using our website or providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this policy, please do not access our website or provide us with your personal information.

2. Who we are

Chase Property is a provider of accommodation in Stoke-on-Trent (UK). Our registered address is: [Insert full legal entity name & postal address].
Contact email: enquiries@stokeontrentaccommodation.co.uk
Contact phone:  01782438079
We are the “data controller” for the personal information we collect or receive in relation to this website and our services.

3. The personal data we collect

We may collect and process the following categories of personal data:

• Contact information: name, email address, telephone number, postal address.

• Booking and stay information: dates of stay, number of guests, special requests, payment-related data processed via our payment processor (we do not store full credit card details on our servers unless explicitly stated).

• Account or login information: if you create an account or log in (username, password, profile details).

• Technical and usage data: IP address, browser type, operating system, pages visited, time and date of visits, referral source, device identifiers, cookies and similar tracking technologies.

• Communication data: any correspondence you send us (via contact form, email, telephone, chat).

• Marketing data: your preferences regarding receiving our newsletters, promotions, offers and other marketing communications.

4. How we collect your data

We collect data when you:

• Make an enquiry or booking via our website or by phone/email.

• Create an account or log in (if applicable).

• Subscribe to our mailing list or marketing communications.

• Visit or navigate our website (via cookies and other tracking technologies).

• Contact us by phone, email or other media.

5. Why we process your data & our lawful basis

We use your personal data for the following purposes, with the lawful basis for each as appropriate:

• To respond to your enquiries and manage reservations/bookings (performance of a contract).

• To provide you with the accommodation services you request (contractual basis).

• To send you service-related communications (e.g., booking confirmations, changes, customer support) (necessary for contractual performance).

• To improve, maintain and secure our website and services — analysing usage, trends and cookies (legitimate interests).

• To send you marketing communications (promotions, offers) where you have given consent or in accordance with applicable marketing laws.

• To comply with legal obligations (e.g., tax, regulatory requirements).

• To protect our rights, property and safety of users (legitimate interests).

6. With whom we share your data

We may share your personal data with:

• Service providers: third-party companies who assist us in operating our website, booking system, payment processing, email communications, hosting and data storage.

• Affiliates or group companies: if applicable.

• Legal and regulatory authorities: where required by law, or to enforce our terms or protect rights.

• Marketing partners: where you have opted in, we may share limited data for joint marketing offers (you may opt-out at any time).

We ensure that all third-party processors we engage with provide appropriate safeguards to protect your personal data.

7. International transfers

Your data may be transferred to, stored or processed in countries outside the UK or the European Economic Area (EEA). If so, we will ensure appropriate safeguards (e.g., standard contractual clauses) are in place to maintain data protection standards equivalent to those in the UK.

8. How we protect your data

We use administrative, technical and physical security measures to protect your personal data against unauthorised access, loss, misuse or alteration. These measures may include secure servers, encryption, access controls and regular security assessments.

However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your data, we cannot guarantee absolute security.

9. Cookies & tracking technologies

Our website uses cookies and similar technologies to collect technical and usage information. These may include:

• Essential cookies: necessary for our website’s core functionality.

• Analytical/performance cookies: to understand how visitors use our website and to improve the user experience.

• Marketing/targeting cookies: to deliver relevant advertisements and to measure effectiveness.

You can manage or disable cookies via your browser settings. Please note that disabling certain cookies may affect your experience on our website.

10. Retention of your data

We will hold your personal data only for as long as necessary for the purposes set out above or as required by law (e.g., tax, accounting, regulatory obligations). We may retain booking records for a specific period (for example [insert number of years] years). When data is no longer required, we will securely delete or anonymise it.

11. Your rights

Under the UK GDPR and the Data Protection Act 2018 you have the following rights (subject to certain conditions):

• Right to access the personal data we hold about you (“right of access”).

• Right to rectification of inaccurate or incomplete data.

• Right to erasure (to be forgotten) in certain circumstances.

• Right to restrict processing.

• Right to data portability (in certain cases).

• Right to object to processing (including direct marketing).

• Right not to be subject to automated decision-making (if any such processing applies).

To exercise any of these rights or to withdraw consent (where relevant), please contact us at [Insert email]. We may request proof of identity prior to fulfilling requests.

12. Children’s data

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you are under 16, please do not provide any personal information to us. If a parent or guardian becomes aware that their child under 16 has provided personal data, please contact us and we will delete the information.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of the page. We encourage you to review this page periodically. Your continued use of our website following changes constitutes your acceptance of the updated policy.

14. Contact us

If you have questions about this Privacy Policy or how we handle your personal data, please contact:

• Email: enquiries@stokeontrentaccommodation.co.uk

• Phone:  01782438079

• Address: Coronation Rd, Newcastle-under-Lyme, Newcastle ST5 1BJ, UK

Thank you for trusting Chase Property with your personal data. We are committed to providing you with a safe, enjoyable and secure stay.